Ford Motor Company, has been an iconic American automobile manufacturer for over a hundred years. With the creation of the Mustang, big ass trucks, and the original assembly line, Ford has taken a step in a new direction for the future of travel.

Ford announced a $1 billion investment in Argo AI to develop software for self-driving vehicles over the next five years.

Argo AI was founded by two top engineers from Google and Uber who were both previously at Carnegie Mellon’s robotics institute.

Late start off the line

While this move for the future of self-driving cars is a step in the right direction, Ford is a little late to the automation race. However, what if Ford could cut out a few steps to take the lead?

Currently, BMW, Mercedes-Benz and Volkswagen AG’s Audi are all considered Level 3 semi-autonomous cars. Level 3 means that a human backup is required for safety to take over with as little as 10 seconds notice.

In recent news, Ford’s engineers have been dozing off while conducting tests. “It’s human nature that you start trusting the vehicle more and more and that you feel you don’t need to be paying attention.” said Raj Nair, Ford’s product development chief.

Because of this Ford plans to skip the Level 3 semi-autonomous cars and side with Google in the push for fully autonomous vehicles.

Who needs a steering wheel and gas peddles anyways…

Going Mainstrm

Even though Ford might be a little behind, their approach for a fully autonomous vehicle is interesting. They have committed to expanding their research in advanced algorithms, 3-D mapping, radar technology and camera sensors.

That mean’s more engineering jobs especially at Argo AI’s Pittsburgh headquarters.

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